Readings & Downloads

Week 1:	Topic & Objectives	Slides	Readings & Assignments
1.05.04 1.07.04	Course Overview Market Analysis & Strategic Planning	Session 1 Session 2	BME Chapter 1 & 2 Form Teams
Week 2:
1.12.04 1.14.04	Demographics & Trends I Demographics & Trends II	Session 3 Session 4	BME Chapters 7 & 11 Customer Depth Interviews & Research Proposal
Week 3:
1.19.04 1.21.04	MLK Day - no class Consumer Decision Making I	Session 5	BME Chapters 3, 4 & 6 Team Meetings
Week 4:
1.26.04 1.28.04	Consumer Decision Making II Exam I	Session 6 ---	Shopping Insights Diary
Week 5:
2.02.04 2.04.04	Attitudes & Behavior I Attitudes & Behavior II	Session 7 Session 8	BME Chapters 10 & 15
Week 6:
2.09.04 2.11.04	Information Processing I Information Processing II	Session 9 Session 10	BME Chapters 9, 14 & 16 Team Meetings
Week 7:
2.16.04 2.18.04	Product Management I Product Management II	Session 11 Session 12	Case: TiVo Marketing Yourself
Week 8:
2.23.04 2.25.04	Interpersonal Influence Pricing	Session 13 Session 14	Case: Enterprise, Chapter 12 & 13 Case: Are Some Customers More Equal Than Others?
Week 9:
3.01.04 3.03.04	Team Presentations Team Presentations		StreetStar Magazine Columbus Destroyers Victoria Secret OSU Basketball
Week 10:
3.08.04 3.10.04	Team Presentations Course Overview	Session 16	Organic Produce Honda Civic Hybrid
Week 11:
3.15.04	EXAM II

Schedule of Class Meetings