Curtis P. Haugtvedt
Office Address:
Dept. of Marketing
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210-1144
Phone: 614-292-6228
FAX: 614-292-0879
Education:
Ph.D. University of Missouri-Columbia
(December, 1988) Major: Social Psychology
Minor: Marketing
M.A. University of Missouri-Columbia
(May, 1986) Major: Social Psychology
B.S., B.A. North Dakota State University
(May, 1982) Majors: Psychology, Sociology/Criminal Justice
Academic Positions:
1994 - present, Associate Professor, Department of Marketing
Ohio State University
1988 - 1994 Assistant Professor, Department of Marketing
Ohio State University
1986-1988 Instructor, Department of Marketing
University of Missouri-Columbia
Teaching Interests:
Primary teaching interests are undergraduate and graduate level courses in the areas of consumer behavior, electronic marketing, advertising, marketing management, retailing, sales promotion, experimental research methodology, and philosophy of science.
Research Interests:
Primary program of research focuses on the general issue of attitude strength. Specific interests lie in the study of attitude formation and change processes and factors associated with attitude persistence and resistance. Related research interests include the study of personality variables in consumer behavior research, attitude-behavior consistency, message order presentation effects, and self-generated attitude change processes. Applied interests in electronic marketing, design, retailing, new technology adoption/impact, and health care marketing.
Publications:
Funk, D, C., Haugtvedt, C.P., and Howard, D.J. (in press), "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review
Pullins, E.B, Haugtvedt, C.P., Dickson, P.R. Fine, L., Lewicki, R.J. (in press), "Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics," Journal of Business and Industrial Marketing.
Haugtvedt, C.P. (in press) Consumer Psychology, Encyclopedia of Psychology, New York, N.Y.: Oxford University Press.
Roehm, H.A. & Haugtvedt, C.P. (1999) Interactive Communications via the WWW: Implications for Theory and Practice, (pp. 27-40) Chapter in D.W. Schumann and E. Thorson (Eds.), Advertising and the Internet, Mahwah, N.J.: Lawrence Erlbaum Inc.
Haugtvedt et al (OSU Consumer Psychology), (1997) Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's perspectives on attitude change processes, Journal of Consumer Psychology, 6, 99-106.
Haugtvedt, C.P., & Priester, J.R. (1997). Conceptual and methodological issues in advertising effectiveness: An attitude strength perspective. In W. Wells (Ed.) Measuring Advertising Effectiveness. Erlbaum.
Unnava, H. R., Agarwal, S., & Haugtvedt, C.P. (1996) The interactive effects of presentation modality and message-generated imagery on recall of advertising information. Journal of Consumer Research, June
Petty, R.E., Haugtvedt, C.P., & Smith, S.M. (1995). Message elaboration as a determinant of attitude strength. In R.E. Petty & J. A. Krosnick (Eds.) Attitude Strength: Antecedents and Consequences. Hillsdale, NJ: Erlbaum.
Smith, S.M., Haugtvedt, C.P., Jadrich, J.M., & Anton, M.R. (1995). Personality moderates responses to advertising sex appeals. Advances in Consumer Research, 22, 735-739.
Smith, S. M. and Haugtvedt, C.P. (1995). Pro-environmental attitudes and behavior: Implications of understanding basic attitude change processes and attitude structure for enhancing behavior. Chapter in M. Polonsky and A. Mintu (Eds.) New Developments in Environmental Marketing: Advances in Theory, Research, and Practice. Hayworth Press.
Smith, S.M., Haugtvedt, C.P., & Petty, R.E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Psychology and Marketing. 11, 359-374.
Smith, S.M., Haugtvedt, C.P., & Petty, R.E. (1994). Need for cognition and the effects of repeated expression on attitude accessibility and extremity. Advances in Consumer Research, 21, 234-237.
Haugtvedt, C.P., Schumann, D.W., Schneier, W., and Warren, W. (1994). Advertising repetition and variation strategies: Implications for understanding attitude strength. Journal of Consumer Research. 21, 176-189.
Haugtvedt, C.P., & Wegener, D.T. (1994). Message order effects in persuasion: An attitude strength perspective. Journal of Consumer Research. 21, 205-218.
Unnava, H.R., Blackwell, R.D., Haugtvedt, C.P., and Mobley, A (1994) Communications in global markets. Chapter in S. Hassan and R. Blackwell (Eds.) Global Marketing: Perspectives and Cases. Dryden Press. 253 - 271.
Haugtvedt, C.P, Leavitt, C., & Schneier, W. (1993), Cognitive strength of established brands: Memory, attitudinal, and structural approaches. Chapter in D. Aaker and A. Biel (Eds.). Brand Equity and Advertising. Hillsdale, NJ: Erlbaum. (pp. 247-261).
Petty, R.E., Cacioppo, J.T., and Haugtvedt, C.P. (1992), Ego-involvement and persuasion: An appreciative look at the Sherifs’ contribution. Chapter in D. Granberg and G. Sarup (Eds.) Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif. New York: Springer-Verlag. (pp. 147-174)
Haugtvedt, C.P., Petty, R.E., & Cacioppo, J.T. (1992), Need for Cognition and advertising: Understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1, 239-260.
Haugtvedt, C.P., and Petty, R.E. (1992). Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Journal of Personality and Social Psychology, 63, 308-319.
Haugtvedt, C.P., and Strathman, A. (1990). Situational product relevance and attitude persistence. Advances in Consumer Research, 17, 766-799.
Haugtvedt, C.P., and Petty, R.E., (1989) Need for cognition and attitude persistence. Advances in Consumer Research, 16, 33-36.
Haugtvedt, C.P. (1989). Persistence and Resistance of Communication-Induced Attitude Changes. Proceedings of the Society for Consumer Psycholology, 111-115.
Haugtvedt, C.P., Petty, R.E., Cacioppo, J.T., and Steidley, T. (1988). Personality and ad effectiveness: Exploring the utility of need for cognition. Advances in Consumer Research, 15, 209-212.
Petty, R.E., Cacioppo, J.T., Kasmer, J.A., and Haugtvedt, C.P. (1987). A reply to Stiff and Boster. Communication Monographs, 54, 257-263.
Petty, R.E., Kasmer, J.A., Haugtvedt, C.P., and Cacioppo, J.T. (1987). Source and message factors in persuasion: A response to Stiff's critique of the Elaboration Likelihood Model. Communication Monographs, 54, 233-249.
Arkin, R. M., and Haugtvedt, C.P. (1984). Test-anxiety, task difficulty and diagnosticity: The roles of cognitive interference and fear of failure as determinants of choice of task. Chapter in H. van der Ploeg, R. Schwarzer, and C.D. Speilberger, (Eds.), Advances in Test Anxiety Research, Vol. 3, Hillsdale, N.J.: Erlbaum. (pp. 147-162).
McCaul, K.D., and Haugtvedt, C.P. (1982). Attention, distraction, and cold pressor pain. Journal of Personality and Social Psychology, 43, 154-162.
Papers Under Review
Smith, S.M, Haugtvedt, C.P., and Petty, R.E., Humor Can Enhance or Disrupt Message Processing: The Moderating Role of Humor Relevance
Rha, JY, Heilig, J., Ernst, S., Widdows, R., Haugtvedt, C., and Hooker, N. Product and Firm Quality Signaling in E-Business: Interstices for Smaller Businesses
In Progress Writing/Research
Haugtvedt, C.P. Interactivity and Persuasion: A Conceptual Overview and Research Agenda
Roehm, H.A., and Haugtvedt, C.P. Interactive Marketing Communications and Attitude Change Processes
Haugtvedt, C.P., and Smith, S.M. Contextual Priming and Attitude Change Processes
Haugtvedt, C.P. Need for Cognition and Message Order Effects in Persuasion.
Haugtvedt, C.P. Source Confusion: Implications for Attitude Change Processes
Haugtvedt, C.P. Multiple Roles for Brand Names and Message Sources
Haugtvedt, C.P. An Integrative Review of the Elaboration Likelihood in the Marketing Literature: Challenges and Prospects
In Progess Books
Haugtvedt, C.P., Machleit, K., and Yalch, R. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, Lawrence Erlbaum Associates, Inc.
Haugtvedt, C.P., Herr, P.M., Kardes, F.R. (Eds) Handbook of Consumer Psychology, Lawrence Erlbaum Associates, Inc.
Haugtvedt, C.P., Haugtvedt, C.L, McCaul, K.D., & Strathman, A. (Eds) Advertising, Consumer Psychology, and Health , Lawrence Erlbaum Associates Inc.
Williams, J., Lee, Wei Na, and Haugtvedt, C.P. (Eds). Diversity in Advertising, Lawrence Erlbaum Associates, Inc.
Presentations
Haugtvedt, C.P. Consumer Psychology: Historical Perspective and Contemporary Research Agenda, Norwegian School of Management, Oslo, Norway, August 2001.
Haugtvedt, C.P. Consumer Psychology: An Interdisciplinary Science. College of Business, University of Osijek, Osijek, Croatia, June, 2001.
Haugtvedt, C.P. Source Effects in Persuasion: An Elaboration Likelihood Perspective, Association for Consumer Research European Conference, Berlin, Germany, June 2001.
Haugtvedt, C.P. Humor and Persuasion, LaLonde Conference on Marketing Communication, LaLonde, France, June 2001.
Haugtvedt, C.P. Career-long Creativity, Productivity, and Involvement: Issues for Socialization, Training, and Rewarding Scholars. Invited Presentation, Norwegian School of Management (Oslo, Norway), August, 2000.
Haugtvedt, C.P. E-Marketing: Challenges and Prospects, Invited Presentation, University of Tromso (Tromso, Norway), August, 2000.
Haugtvedt, C.P. Doctoral Education, Journal Publication Processes and the Psychology of Science, Invited Presentation, Tilburg University (Netherlands), August 2000.
Haugtvedt, C.P. Teaching E-Marketing at Undergraduate and MBA levels: Techniques, Tips, and Tales, presented at Midwest Marketing Camp, University of Wisconsin-Madison School of Business, June, 2000.
Haugtvedt, C.P. Consumer Behavior and Electronic Marketing: Putting Practice into Theory, Winter AMA Meeting, San Antonio, Texas, Februrary 2000.
Haugtvedt, C.P. Programmatic Research in Consumer Psychology and Marketing: How do we get from "Here to There?," Presidential Address, Winter Society for Consumer Psychology Meeting, San Antonio, Texas, February, 2000
Haugtvedt, C.P., Using Personality Variables for Theoretical Understanding and Advancement. Winter Society for Consumer Psychology Meeting, San Antonio, Texas, February, 2000
Haugtvedt, C.P. International Issues and Intricacies in Electronic Commerce, Fisher College CIBER Presentation, Columbus, OH, January, 2000
Haugtvedt, C.P. Consumer Behavior and E-Commerce. AMA-CB Sig Presentation, Association for Consumer Research Conference, Columbus, OH September, 1999.
Haugtvedt, C.P. Critical Issues in the Study of Attitude Strength, Association for Consumer Research Conference, Columbus, OH, September, 1999.
Haugtvedt, C.P, Smith, S.M., and Petty, R.E., Seen any Humorous Advertisements Lately?: What (how) did you you think? Midwest Marketing Camp, University of Minnesota Carlson School of Business, June, 1999.
Haugtvedt, C.P. Reflections on a program of research on Attitude Strength: Progress and Future Challenges. Oklahoma State University Seminar Series Presentation, April, 1999.
Haugtvedt, C.P. "Humor, Persuasion, and the Publication Process," University of Pittsburgh 5th Annual Sheth Foundation Winter Marketing Camp, Seven Springs, PA. February, 1999
Haugtvedt, C.P. "Consumer Psychology: How and Why People Buy," Keynote Address, Ohio Department of Agriculture Ohio Proud Marketing Conference, Columbus, March 1998
Haugtvedt, C.P. "Attitude Strength: Theoretical and Practical Implications." University of Alabama Marketing Seminar Series, March 1998.
Haugtvedt, C.P, & Roehm, H.A. "Beyond Description: Interactive Communications as a Tool for Theory Testing, Expansion, and Boundary Identification," Paper presented at the Annual Meeting of the Society for Consumer Psychology, Austin, TX, Feb. 1998
Haugtvedt, C.P. "Quantitative, Experimental, and Qualitive Approaches to Understanding Consumer Behavior: The Value of Programmatic Approaches" Discussant Comments, Winter Meeting of the American Marketing Association, Austin, TX, Feb. 1998.
Haugtvedt, C.P. "Attitude Strength: Directions for Future Research," University of Michigan COB Research Colloquia Presentation, November, 1997
Haugtvedt, C.P., "Consumer Psychology and Sport Marketing," Society for Consumer Psychology Conference, St. Petersburg, FL Feb. 1997
Haugtvedt, C.P. "Humor and Persuasion," Marketing Department Brown Bag Series, Ohio State University, February, 1997
Haugtvedt, C.P. "Attitude Change Processes: Beyond the Fishbein Perspective," Association for Consumer Research Conference, Denver, October, 1997
Haugtvedt, C.P., and Lynch, M. "Promoting Healthy Behaviors: An Attitude Strength Perspective," Advertising, Consumer Psychology, and Health Conference, Columbus, OH, May 1997.
Haugtvedt, C.P. "Bridging the Gap of Basic and Applied Perspectives in Consumer Research," AMA CB SIG Panel presentation, Association for Consumer Research Pre-conference session, Denver, October, 1997
Haugtvedt, C.P. "Attitude Strength," Michigan State University Seminar, May, 1996
Roehm, H. & Haugtvedt, C.P. "WWW Advertising and Consumer Psychology: Implications for Theory Testing and Application" Paper presented at the Annual Advertising and Consumer Psychology Conference, DMB&B Advertising, Bloomington Hills, MI, May 1996.
Jones, J.M, & Haugtvedt, C.P. "State Pride Logos and Multiple Roles for Variables" Paper presented at the Annual Winter Educators Meeting, American Marketing Association, Hilton Head, SC, February 1996.
Haugtvedt, C.P. "Stimulus Pretesting, Source Effects, and Multiple Roles for Variables," Discussant Comments, Annual Meeting of the American Psychological Association, New York, August 1995.
Haugtvedt, C.P., Roehm, Harper, & Pullins, Ellen. "Attitude Strength and Question Order Context Effects." Paper presented at the Annual Meeting of the Midwestern Psychological Association, Chicago, IL May, 1995.
Smith, S.M., Haugtvedt, C.P., Jadrich, J.M., & Anton, M.R. "Understanding Responses to Sex Appeals in Advertising: An Individual Difference Perspective," Paper presented at the Annual Association for Consumer Research Conference, Boston, October, 1994.
Haugtvedt, C.P. & Schumann, D.W. "Repetition, Variation, and Attitude Strength," Annual Association for Consumer Research Conference, Boston, October, 1994.
Haugtvedt, C.P., Unnava, H.R., & Jarvis, W.B.G. "Self-referencing and Attitude Change Processes: Insights from a Dispositional Approach" Annual Association for Consumer Research Conference, Boston, October, 1994.
Haugtvedt, C.P. "Creating and Maintaining Strong Attitudes---Insights for Advertising Repetition," Paper Presented at the 102nd Annual Meeting of the American Psychological Association, San Francisco, August 1994.
Haugtvedt, C.P., & Priester, J.R.. "Conceptual and Methodological Issues in Advertising Effectiveness: An Attitude Strength Perspective," Paper presented at the Annual Advertising and Consumer Psychology Conference, Minneapolis, May, 1994.
Haugtvedt, C.P., Wegener, D.T., & Warren, W. "Personsal Relevance, Attack Source Expertise, and Resistance of Newly Changed Attitudes." Paper presented at the annual meeting of the Midwestern Psychological Association, May, 1994.
Haugtvedt, C.P. "Creating Strong Attitudes: Implications for Theory and Practice," Ph.D. Seminar Presentation, University of Minnesota, May, 1994.
Haugtvedt, C.P. "Individual Differences in Propensity to Self-Reference: Implications for Attitude Change Processes," Paper presented at the 1st Winter Meeting of the Society for Consumer Psychology, St. Petersburg, FL, February, 1994.
Haugtvedt, C.P. "Creating Strong Attitudes: Theoretical Insights and Practical Implications," Colloquia Address, Department of Psychology, Ohio State University, January, 1994.
Haugtvedt, C.P., Schumann, D.W., Schneier, W.L., Warren, W.L. "Advertising Repetition and Variation: Implications for the Creation and Diagnosis of Attitude Strength," Paper presented at the 1st Winter Meeting of the Society for Consumer Psychology, St. Petersburg, FL, February, 1994.
Haugtvedt, C.P. "Multiple Roles for Variables," Discussant Comments, Session on Peripheral Cues and Persuasion, 1st Winter Meeting of the Society for Consumer Psychology, St. Petersburg, FL, February, 1994.
Haugtvedt, C.P. "Issues and Intricacies of Research on Attitude Persistence," Session on Persistence of Attitudes and Beliefs. 101st Annual Meeting of the American Psychological Association, Divisions 8 & 23, Toronto, August, 1993.
Haugtvedt, C.P. "Creating Strong Attitudes," Annual Association for Consumer Research Conference, Nashville, TN, October, 1993.
Owen, R.S., & Haugtvedt, C.P. "Time and Consumer Information Load," Annual Academy of Marketing Science Conference, Miami, May 1993.
Haugtvedt, C.P. "Beyond Initial Measures of Persuasion: Implications for Theory and Practice," Invited Paper, Annual Meeting of the Midwestern Psychological Association, Chicago, April, 1993.
Haugtvedt, C.P., & Wegener, D.T. "Need for Cognition and Message Order Effects in Persuasion," Annual Meeting of the Midwestern Psychological Association, Chicago, April 1993.
Warren, W.L, Haugtvedt, C.P, & Schneier, W.L. "Effects of Argument and Source Variation in Repeated Print Ads." Annual Meeting of the Midwestern Psychological Association, Chicago, April, 1993.
Haugtvedt, C.P. "Need for Cognition and Consumer Activities," Annual Meeting of the Midwestern Psychological Association, Chicago, April, 1993.
Haugtvedt, C.P., Unnava, H.R., & Talarzyk, W.W. "Need for Cognition, Attribute Variability, and Extent of Information Search," Annual Meeting of the Midwestern Psychological Association, Chicago, April, 1993.
Haugtvedt, C.P. "Multiple Roles for Attitude Toward the Ad," Discussant Comments, Session on Understanding Aad Effects, Annual American Academy of Advertising Conference, Montreal, April 1993
Haugtvedt, C.P., Schneier, W.L., Warren, W.L., & Schumann, D.W. "Advertising Variation Strategies and Attitude Strength," American Academy of Advertising Conference, Montreal, April 1993.
Haugtvedt, C.P. "Attitude Durability," College of Business Research Colloquia Series, Clarkson University, April 1993.
Haugtvedt, C.P. "Beyond Attitude Extremity: Understanding Attitude Strength," College of Business Colloquia Address, University of Cincinnati, May, 1993.
Haugtvedt, C.P. "Considerations for Future Research on Attitudes and Persuasion," Discussant Comments, Competitive Paper Session on Attitudes, Annual Association for Consumer Research Conference, Toronto, October, 1992
Haugtvedt,. C.P. and Wegener, D. T. "Toward Understanding Message Order Effects in Persuasion," Paper presented at the 100th Annual Meeting of the American Psychological Association, Divisions 8 & 23 Washington, D.C., August, 1992.
Haugtvedt, C.P., "Theoretical and Methodological Issues in Context Effect Research," Session on Advertising and Message Context Effects," 100th Annual Meeting of the American Psychological Association, Divisions 8 & 23 Washington, D.C., August, 1992.
Haugtvedt, C. P. "Attitude Durability," Spring Colloquia Series Presentation, College of Business, University of Illinois, Urbana-Champaign, March, 1992.
Haugtvedt, C.P. and Wegener, D. T. "Message Order Effects in Persuasion," Paper Presented at the Annual Meeting of the Midwestern Psychological Association, May 1992.
Haugtvedt, C.P., Schumann, D.W., and Schneier, W. "Advertising Repetition and Variation: Implications for Producing Enduring Attitude Change." Paper Presented at the 99th Annual Meeting of the American Psychological Association, Divisions 8 & 23, San Francisco, August, 1991
Haugtvedt, C.P. "Conceptual and Methodological Issues in Understanding and Verifying the Impact of Processing Motivation" Session on Involvement, Annual Association for Consumer Research Conference, New York, October, 1990
Haugtvedt, C. P. "The Elaboration Likelihood Model and Advertising." Paper Presented at the 97th Annual Meeting of the American Psychological Association, New Orleans, August, 1989.
Haugtvedt, C.P., and Sirdeshmuhk, D. "Need for Cognition and Belief Change Resistance." Paper Presented at the Annual Association for Consumer Research Meeting, Honolulu, October, 1989.
Haugtvedt, C.P. and Strathman, A. "Situational Product Relevance and Attitude Persistence" Paper Presented at the Annual Association for Consumer Research Meeting, Honolulu, 1989.
Haugtvedt, C. P. "Persistence and Resistance of Communication-Induced Atttitude Changes." Paper presented at the 96th Annual Meeting of the American Psychological Association, Divisions 8 and 23, Atlanta, GA., August, 1988.
Haugtvedt, C.P., and Petty, R.E. "Need for Cognition and Attitude Persistence" Paper Presented at the Annual Association for Consumer Research Meeting, October, 1988.
Haugtvedt, C.P., Petty, R.E., & Cacioppo, J.T. "Need for Cognition and the Use of Peripheral Persuasion Cues." Paper presented at the Annual Meeting of the Midwestern Psychological Association, May, 1986.
Haugtvedt, C.,P., Petty, R.E., and Cacioppo, J.T. "Creating Resistant Attitudes: An Examination of the Elaboration Likelihood Model." Paper presented at the 94th Annual Meeting of the American Psychological Association, Washington, DC., August, 1986.
Professional Activities:
Ad hoc reviewer:
Journal of Consumer Research 1989 - 1996
Personality and Social Psychology Bulletin 1986 - present
Journal of Research in Personality 1986 - 1988
Journal of Consumer Psychology 1992 - present
Journal of Personality and Social Psychology 1992 - present
Basic and Applied Social Psychology 1992 - present
Social Cognition 1996 - present
European Journal of Social Psychology, 1998 -
present
Journal of Public Policy and Marketing, 1997 -
present
Journal of Marketing Research 1998 - present
National Science Foundation Grant Reviewer,
1999 - present
Editorial Review Board Member/Editorial Positions
Psychology and Marketing, 1994-1996
Journal of Consumer Research, 1996-present
Journal of Interactive Marketing, 2000 - present
Academy of Marketing Science Review, 1998 - present
Journal of Consumer Psychology, 1999 - present
Associate Editor, Journal of Consumer Psychology, 1996 - 1999
Journal of Consumer and Marketing Research, 1997 - present (now Academy of Marketing Research Review)
Annual Editions: Social Psychology 1996-present
Journal of Empirical Generalizations in Marketing, 1997 - present
Proceedings of Society for Consumer Psychology, 1990 (Editor)
American Marketing Association
Conference Paper Reviewer
Buyer Behavior Track 1990 - present
Advertising Track 1990 - present
Dissertation Award Competition Reviewer 1992
Public Policy and Marketing conference paper reviewer, 1997
MPPC Program Committee Member, 2000
Conference Chair Positions
Society for Consumer Psychology, Boston, 1990
Winter AMA Conference Buyer Behavior Track Chair 1996
Advertising and Consumer Psychology, 1997, 1999, 2001
Association for Consumer Research
Competitive Paper Reviewer 1992 - present
Program Committee Member 1994, 1999
Society for Consumer Psychology
Competitive Paper reviewer 1987 - present
Membership Chair 1991 - 1994
Secretary/Treasurer (elected) 1995 - 1997
Chair, SCP Planning and Structure 1997-1998
SCP President (elected) 1999-2000
American Academy of Advertising
Competitive Paper Reviewer 1992 - present
Research Committee Member 1993 - 1998
(Judging Research
Proposals for Funding and Research
Career Contribution
Awards)
Honors
American Marketing Association Doctoral Consortium Faculty, 1997
President, Society for Consumer Psychology (APA Div. 23), 1999-2000
University of Pittsburgh/Sheth Marketing Camp Presenter, February 1999
Nominee, Outstanding Teaching Award, Ohio State University, Fall, 1999
Ohio State University
Service Activities:
Member, ACS Statistical Advisory Committee 1989-1997
(Review and Recommend Statistical Software for
University Mainframe and MicroComputers)
Member, Marketing Dept. MBA Committee 1989-90
(Review Admissions and Scholarship Awards)
Member, COB Computing and Technology Committee 1989-1996
(Review and recommend computing solutions and allocations
for College of Business Faculty and Staff)
Member, Marketing Dept. Ph.D. Committee 1990-1998
(Committee responsible for Ph.D. student admissions,
annual reviews, development and grading of written and
oral comprehensive exams)
Member, COB Commission on Undergraduate Ed. 1990 -1991
(Committee responsible for proposing program changes to
enhance quality)
Member, OSU Minority Mentoring Program 1992-1995
(Serve as an advisor and mentor for minority undergraduate
students; aid in Graduate School Admission Process)
Member, COB Tenure Process Review Committee 1992 1993
(elected by all untenured faculty in COB; Review COB Promotion
and Tenure Process and compare to peer institutions)
Member, New Building Lab Design Committee 1991-present
(Develop and justify design specfications for Behavioral
Laboratory Complex in new College of Business Facilities)
Member, College of Business Research Committee 1994 - 1995
(Review and evaluate grant proposals for internal funding)
Member, OSU Presidential Fellowship Committee 1994 - 1996
(Review and evaluate Dissertation Proposals in competition
for Dissertation Year University Fellowship)
Member, OSU Graduate Research Council
(Evaluate Funding Proposals and set Graduate School Policy)1995 - 1997
Chair, Graduate Associate and Fellowship Committee 1996 - 1997
(University-wide committee responsible for policy
recommendations to Dean of Graduate School)
Member, Center for Integrated Design 1994-present
(An interdisciplinary team of faculty from Business,
Engineering, and Design working with Ford Motor
Company and Ohio State University)
Chair, STARS Committee (minority research fellowship committee) 1997
Professional Affiliations:
Association for Consumer Research
American Marketing Association
American Academy of Advertising
Academy of Marketing Science
American Psychological Society
American Psychological Association
- Division 1: General Psychology
- Division 2: Teaching of Psychology
- Division 8: Personality and Social Psychology
- Division 23: Consumer Psychology http://www.cob.ohio-state.edu/scp/
- Division 41: American Psychology-Law Society
- Division 45: Minority Affairs
American Psychological Society
Midwestern Psychological Association
Society for the Advancement of Social Psychology
Society for the Psychological Study of Social Issues
Society for Computers in Psychology
Alpha Kappa Psi