Advertising, Consumer Psychology, and Health

May 2-4, 1997

Columbus, OH

Conference Program Now Available

For over 15 years the Society for Consumer Psychology has co-sponsored annnual "Advertising and Consumer Psychology" conference. The goal of the conference is to integrate perspectives and thinking of advertising practitioners and policy makers with those of academics in departments of Psychology, Marketing, and Advertising. Papers are solicited from top scholars and practitioners for presentation at the conference. The papers are then edited and included as part of the Consumer Psychology and Advertising book series published by Lawrence Erlbaum Associates.

Curtis P. Haugtvedt (Department of Marketing) & Richard E. Petty (Department of Psychology) of Ohio State University will serve as the 1997 Advertising and Consumer Psychology Conference chairs. The chosen theme is "Advertising, Consumer Psychology, and Health."

Sponsors of the conference are the Society for Consumer Psychology, SBC Advertising of Columbus OH, The Fisher College of Business, College of Pharmacy, School of Journalism/Communication, the School of Public Health, Division of Health Behavior and Health Promotion (all Ohio State University) and the Centers for Disease Control and Prevention - Office of Communication.

The conference will be held at the Hyatt on Capital Square in Columbus, OH, May 2-4, 1997. The focus of the afternoon of May 2nd will be "career opportunities in Public Health." Persons with social science backgrounds interested in careers in Public Health are especially encouraged to attend this session.

Call for Papers

A significant number of conference programs, journal articles, and books have examined the general topic of "social marketing" in recent years. Thegoal of the 1997 conference program is to critically examine the use of relevant theoretical formulations in the development and execution of social marketing efforts employing promotional vehicles. In this vein, we are soliciting participation of academics and practitioners whose work is relevant to the development of communications and other promotions designed to change the health-related behaviors of consumers. Papers of greatestinterest are those that report the results of a series of related studies and/or extensive literature reviews. Five page abstracts (or longer papers) should be submitted by January 20th, 1997. Papers and paper proposals will be peer-reviewed.

Paper proposals should be submitted to:

Curtis P. Haugtvedt

Dept. of Marketing

Fisher College of Business

Ohio State University

1775 College Road

Columbus, OH 43210-1399

Phone: 614-292-6228

FAX: 614-292-0879

E-mail: Haugtvedt.1@osu.edu