The list on this page has changed dramatically since its inception in 1995 because of heavy consolidation in educational publishing. The total finance textbook market involves sales of roughly $50 million per year. Today, there are essentially three major players left in the educational finance publishing game (Dryden, Irwin/McGraw Hill and Prentice-Hall/Addison-Wesley). These companies jointly have more than 75% of the market share in finance text adoptions and generally do a good job in getting relevant books to the market. Because of the consolidation, however, it is becoming increasingly difficult to publish your new book. The key is to identify a real need in the market and to put together a credible author team. It will often pay to contact other players including Blackwell, Southwestern and Wiley. A final alternative is to consider self-publishing on the net or going with one of the newer electronic publishers such as Etext, Knowledge Wire, UOL Publishing or Zoologic. Consolidation or not, with these online new players, rapid globalization of financial education, increasing quality among traditional publishers and the renaissance in self-publishing, the future of educational materials in finance has never been brighter.
Addison-Wesley Longman
- Addison-Wesley is owned by Pearson PLC which recently purchased
Prentice-Hall. The two textbook operations are expected to be integrated
by the end of 1998.
Addison-Wesley publishes several leading texts in financial institutions
and money & markets including
Financial Institutions and Capital Markets with Tim Campbell and
William Crakaw and Financial Institutions and Markets by Mishkin and
Eakins. They also publish International Investments by Bruno Solnik,
Corporate Finance: Theory by William Megginson
and Principles of Managerial Finance by Larry
Gitman, among others. If you have an interest in writing for Addison-Wesley
send a fax to Business and Economics editorial at
(617) 944-9039.
- Blackwell Publishers
- Blackwell is a well-established technical book publisher which
carries a variety of finance titles.
"Blackwell Publishers would like to announce that as of early this year
the outstanding list of books formerly published by Kolb Publishing Company
will be published by Blackwell Publishers. These books have established
themselves as leaders in their field of finance and economics. Please
look
for these and other feature titles in our Finance and Economics Textbook
catalogue. To request a copy please send an email message to:
elatham@blackwellpublishers.co.uk.
Blackwell also carries noted finance books including
Continuous Time Finance by Robert C. Merton, Finance in Continuous Time:
A Primer by David Shimko,
Financial Risk Management by Philippe Jorion and Sarkas
Khoury, Market Microstructure Theory by
Maureen O'Hara; Corporate Finance by Fred Kaen;
and Corporate Governance by Robert Monks and Nell Minow.
Other books are available by noted authors including
Don Chew, Harry Markowitz, Merton Miller and Robert
Merton. Blackwell can be reached at their Web Bookstore, by phone at (800)
366-6151, by fax at (802) 864-7626, by e-mail at
blkwell@world.std.com or by
mail at Blackwell Publishers, 238 Main Street, Cambridge, MA 02142.
To get in touch with an editor at Blackwell, contact
Katie Byrne at kbyrn@blackwellpub.com. Al Bruckner is in charge of
economics and finance. He can be reached at
abruc@blackwellpub.com.
- Dryden
- Dryden Press is a leading business textbook publisher that
publishes the best selling intro text in finance by Eugene Brigham. Dryden
is an imprint of Harcourt Brace, which in turn is the publishing arm
of Harcourt General, owner of Neiman Marcus, Bergdorf Goodman and National
Education Corporation.
Mike Reynolds is acquisitions editor in charge of finance and can
be reached at mike_reynolds@dryden.com.
- Harvard
Business School Publishing
- HBS is the world's leader in publishing case materials.
They offer the Harvard Business School Catalog of Teaching Materials
and a similar catalog of new and best-selling teaching materials.
You reach Harvard Business School Publishing by phone at (800) 545-7685
(fax to:
617-495-6985). Or write to: Harvard Business School Publishing, Customer
Service Dept., Boston, MA 02163.
-
Irwin-McGraw Hill
- Irwin has a very strong textbook list in finance
and is
owned by McGraw-Hill Companies. Irwin titles include Fundamentals of
Corporate Finance by Ross, Westerfield and Jordan, Case Studies in
Finance: Managing for Corporate Value by Bruner; Foundations
of Financial
Management by Block and Hirt; Investments and Essentials
of Investments by Bodie, Kane and Marcus; and Case Problems in
Finance by Fruhan, Mason, Piper, Kester and Ruback.
To receive examination copies of these texts contact Faculty Service at
(800) 323-4560. Customer service can be reached at (800) 634-3960.
If you have questions feel free to contact
Randall Adams or Craig Beytien at (630) 789-5194. Email for Craig is
craig_beytien@mcgraw-hill.com.
Eric Gates is Sponsoring Editor for Finance, Insurance and Real Estate
and is (630) 789-5477.
Also try Mike Junior,
the editorial director in charge of finance, economics and accounting
for Irwin, at 800-634-3963 x5227. Mike's email is
mike_junior@mcgraw-hill.com.
-
Prentice Hall
- Prentice-Hall is a leading business textbook publisher owned
by Pearson PLC which also owns Addison Wesley Longman. Prentice-Hall
features an impressive finance list including Basic
Financial Management by
Keown, Martin, Petty and Scott,
Corporate
Financial Management by Emery and Finnerty,
and several books on derivatives
by John Hull. Forthcoming is a hot new investments text by Francis,
Hull and Ibbotson.
Prentice-Hall has a new MBA
text by Zvi Bodie and Robert Merton which presents
finance concepts in a dramatically new way. Prentice-Hall is known
for their online learning site in business and finance called
Phlip.
The Prentice-Hall
Executive Editor in charge of finance is Paul Donnelly. He can be
reached at (201) 236-7647 or by email at paul_donnelly@prenhall.com.
- South-Western College Publishing
- South-Western has an innovative list in finance and is owned by
International Thompson Publishing. ITP also recently acquired
West and is integrating it with Southwestern. Their list
includes Basic Financial Management by Marsh, Financial
Management by Rao and The Visual Investor by O'Brien and
Srivastava. South-Western has a forthcoming title in investments by Haim
Levy, the title
International
Financial Markets and the Firm by Piet Sercu and
Raman Uppal and
Risk Management by Rene Stulz.
The Acquisitions Editor in charge of finance for
South-Western
can be reached by phone at (513) 527-6362 or (800) 543-0487.
-
John Wiley & Sons
- Wiley has a well-established specialty list in finance including Copeland, Koller and Murrin Valuation: Measuring and Managing the Valuation of Companies; Sulock and Dunkelburg Cases in Financial Management; Elton and Gruber Modern Portolio Theory and Investment Analysis and Jones Investments: Analysis and Management. Wiley has recently published Damodaran's Corporate Finance. The editor in charge of finance is Marissa Ryan at (212) 850-6756. Her e-mail: mryan@wiley.com. She may be reached by mail at John Wiley & Sons, 605 Third Ave., New York, NY 10158. Wiley is also known as a top trade publisher in finance. Key contacts include Myles Thompson mthompso@wiley.com at (212) 850-6341. Pamela van Giessen is another contact and may be reached at (773) 274-2370.
Last updated in January 1999.